CASS report said urgent limit junk food ads

child models on the promotion of goods beyond the child's general presentation capacity. If a brand of skateboarding shoes ad appears, inverted, and dangerous actions; a certain brand of milk powder advertising in a crowded street children pick up on the floor of the lollipop; a group of advertising a certain brand of baby diapers dance, do Gymnastic; a certain brand of snack advertisements appear to the mouth of children throwing action to send food. These moves easily imitated by children, with a bad guide.
inappropriate use of child language. If a certain brand of shampoo ad for a small adult female and touched the girl's hair, said: a to.
proliferation of junk food advertising. Present in the food television advertising, high-calorie, low nutrition junk food ads account for a large proportion, such as hamburgers, pizza, instant noodles, chocolate, candy and ice cream and other food ads filled the screen. Children, surrounded by junk food advertising medium and long term objectives dye heard, their diet will be adversely affected, resulting in young people suffering from obesity and other diseases, it should be limited to the type of advertisements.
research shows that 34 TV channels in addition three TV channels did not broadcast advertising children's products, the remaining 31 the number of television channels have emerged, ranging from children's products advertising.

legal situation of the Chinese Academy of Social Law Research Group released accounted for more than 10% of commercial advertising, and many children are not suitable for product advertising image of the abuse of children,[link widoczny dla zalogowanych], highlighting the regulatory situation is grim.

(This article Source: Legal Network)

In addition, television advertising image problem in the abuse of children is also very prominent. Not suitable for children to use the product, there are children in advertising presentations, such as paints,[link widoczny dla zalogowanych], gynecological medicines, health tea. The most typical is a certain brand of paint, performance products for environmental protection, advertising, children appear to kiss brush paint the walls of the lens.
Specifically, children mainly the following scenario ads:

language TV advertising is not standardized. TV ads there in the foreign language text mix, the pursuit of advertising effectiveness and deliberately tampered with typos or idioms and other phenomena, such as a certain brand of sports shoes: . Non-standard use of language, particularly the use of idioms typos or tampering, will mislead the audience, especially to children learning language caused confusion.
commercials nudity. If a brand of bath products ads to appear bare back shot; some brand baby diaper ad bare buttocks; some infertility ads appear in the hospital the baby naked.
caused to parents buying pressure. Many children in advertising, the use of nan, the psychological eager son, express or implied, children's health, smart, obedient, good appetite, improve academic performance due to advertising products. If a brand of health care advertising health products mother praised the children used the Many children's toys and children's food advertising claims is These ads will not only cause some parents to buy pressure, but there are older children will love the trend of physical and chemical or even philistine.

in 34 television channels of commercial advertising, demonstration of non-participation of children in advertising and children's products, children products, roughly the same number of ads, commercials accounted for 1 / 10. Because children are usually the product advertising presentation by the children involved, so the image of the ad account for the use of child commercial 1 / 5 or more commercials per 5,[link widoczny dla zalogowanych], at least one image of the child in the use of advertising. Overall, television advertising children's products spread, rather than the abuse of children in children's products, advertising image problem is also very prominent.
ads appear uncivilized behavior. If a detergent ad, the little girl's white clothes were splashed dirt bike fast passing; a certain brand of cooking oil ad, his son sitting on the table a piece of meat hanging on the lug Dad's appetite; a children's clothing ads, Children skipped when running the sewer workers were working in the head.
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